Wednesday, May 16, 2012

Imagine: How Creativity Works by Jonah Lehrer


Many people assume that creativity is something that only certain “types” possess. Jonah Lehrer points out in Imagine: How Creativity Works that the opposite is actually true. He says that all people have the ability to be creative, that it’s just another skill people can learn. He goes in depth about the science behind creativity, discussing creative minds like Bob Dylan, William Shakespeare, and Arthur Fry, the man who invented Post-It Notes.

I enjoyed this book. It was science heavy, but Lehrer did a good job of making it easy to understand and also interesting at the same time. Besides discussing the science behind creativity, Lehrer also provides lots of tips on how to become more creative. 


Carrie 

1 comment:

  1. To be honest the book was different than what I had expected it would be. From reading the information about the book I thought this would be more of an insight to how creativity and imagination works and how to make it work for you. Lehrer spends more time giving examples of things that worked for one specific person and making some pretty big conclusions based on one or two examples. Interesting book and a good read, but I wouldn't expect much more than that.

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